Moulden Marketing Ltd sets great store by the pro-active management of accounts, as
well as actively pursuing cross selling opportunities. It is essentially a sales driven organization, with a calendar of
activities for each client which aims at maximizing sales potential. The core business on behalf of various clients involved
in the Travel Industry specializing in the corporate, and corporate leisure market.
Our clients include Destination Management Companies, Hotels and Hotel Chains,
Convention Centres and Tourist Boards. Each client has individual needs, some are new to the market, needing for instance
positioning and awareness campaigns, others have established business but may need to grow greater market share, or step up
their activity. Still others need management of their interests, and a UK office address, involving a known, and professional team, and trading company.
Specialists to the C&I or MICE industry, we are offering a calendar
of activity and educationals opportunities as well as sales visits on behalf of our clients.
Tactical and Strategic Marketing
Moulden Marketing Ltd is able to undertake single action or projects for supplier
companies who may require start up marketing in opening periods, repositioning of properties, training of staff or cover in a
market where no sales person from the company is able to travel in the market.
Activities include :
· List cleansing, re-qualification of clients databases
· Research projects
· Sales missions/ blitzes/training seminars - always accompanied in the market
· Mailings and telephone marketing
· Educationals and workshops/road shows
· Attendance at Trade Exhibitions
· All aspects of database marketing
· Familiarization visits to destinations
· Special events, functions or product launches
· Link with trade partners
· Assistance with brochure design
Moulden Marketing Ltd has developed over its years of operation a close link with
the media and as can closely work with the existing public relations department or develop a public relations programme
specifically tailor-made to meet our client's requirement.
Ltd holds an extensive database for all media in United Kingdom including trade and consumer press, television and radio broadcast
for the travel industry and related special interest such as sport, food, culture and lifestyle.
Moulden founded Moulden Marketing Ltd in 1995, after a career in Senior Commercial Sales Management, at property
level and as Regional Sales Director for an International Chain of Hotels.
Nigel Clarke joined Moulden Marketing Ltd in 1998, having had
experience in airlines, Incentive Houses and in his previous position as Director of Conferences & Incentives for an
International Chain of Hotels.
Karen Rogers with a background and experience in sales
management in London Chain 5* hotels, offering strengths in the corporate market and sales/marketing planning at
property level, joined Moulden Marketing in 1999.
Shapiro Opened the USA and Canadian office of Moulden Marketing in Washington. Having worked for Grand Metropolitan Hotels, Intercontinental and VSOE Hotels and
Trains, her web marketing skills are invaluable to the North American operation.
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